ALZD x Emilie Dewell

A conversation with Emilie Dewell and what made her start this journey and what makes FO'AH so special?   AUS LIEBE ZUM DUFT: You launched FO'AH together with Abdulla Al-Masaood. Can you tell us a little about your background and how you entered the world of fragrances? How did the two of you meet and how did the foundation of FO'AH come about? Emilie Dewell: I was born in Canada. My mother is French, and my father English. I grew up in Abu Dhabi for most of my childhood, with summers spent in a small village close to Grasse in the South of France. I think all these different environments naturally drew me to scent, its powers and all the influences that come with it. Read More

NATURE RE-INVENTED

The soul of our scents, its close connection to the Middle Eastern Culture and above all its first olfactory interpretation. Read More

The FO’AH Bottle

The FO’AH bottle alone is a character in our history. Its design, like most of the visual elements of the collection, is inspired by the… Read More