Author Archives: Emilie

ALZD x Emilie Dewell

A conversation with Emilie Dewell and what made her start this journey and what makes FO'AH so special?   AUS LIEBE ZUM DUFT: You launched FO'AH together with Abdulla Al-Masaood. Can you tell us a little about your background and how you entered the world of fragrances? How did the two of you meet and how did the foundation of FO'AH come about? Emilie Dewell: I was born in Canada. My mother is French, and my father English. I grew up in Abu Dhabi for most of my childhood, with summers spent in a small village close to Grasse in the South of France. I think all these different environments naturally drew me to scent, its powers and all the influences that come with it. Read More

NATURE RE-INVENTED

The soul of our scents, its close connection to the Middle Eastern Culture and above all its first olfactory interpretation. Read More